Tuff Streeters lives and breathes all things cars.

We are the petrol in your tank, the rev in your engine and the smoke under your tyres. With a huge year planned for 2022 consisting of drag challenges, rolling drag racing, car exhibitions and street meets, Tuff Streeters is primed to become one of Australia’s leading automotive event operators.

From the young, to the young at heart, we have something for everyone. Come join our community.


Rory Higgins

Tuff Streeters co-founder Rory Higgins has been in the events space for over a decade. As the founder and managing director of Melbourne’s iconic food festival Melbourne Street Eatz, he has wowed more than 500,000 patrons over the last six years and established Street Eatz as Melbourne’s leading Food Truck festival.

A lifelong car enthusiast with a true passion for motorsports, you can often find Rory at the local race tracks tearing it up and burning rubber. Combining his love of cars and motorsport with his events prowess, he has created the ultimate automotive experience in Tuff Streeters – a one-stop shop for motor enthusiasts, rev heads, speed junkies, drifters, dosers or anyone who shares a love of all things cars.

Rory plans to create some jam-packed epic events. So, what’s in store? Well, there’s good food, good vibes, entertainment, music, cars, cars and more cars. With something for everyone, Tuff Streeters truly has it all: from drag challengers, rolling drag racing, car exhibitions and street meets, drifting, racing, cruising, or chitty chitty bang bang – you name it, we’ve got it. Rory is determined to provide an unforgettable experience for motor enthusiasts that will tick all your boxes and then some.

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